Brand Identity · 2023
Rhinestone Warrior
Role
Creative Director
Client
Margzetta Frazier
Deliverables
Brand Identity
Logo Suite
Art Direction
Brand Guidelines
Type
Client Project
Overview
A bold brand identity for Margzetta Frazier's new gymnastics brand redefining the way athletes train.
Margzetta Frazier, Founder of Rhinestone Warrior, has always been a leader in her sport. An NCAA All-American, Team USA National Team Member, and Team USA Athlete Representative, Margzetta has always been a primary advocate for athletes in the sport. I built the brand from the ground up: designing the full logo suite, defining the visual language, and writing the art direction that captures who she is. The result is a system that lives at the intersection of athleticism and feminine power — tough, radiant, and completely her own.