Gus's Beans

Overview

Designing a warm and personal brand for a mobile coffee company serving human and puppy patrons in Santa Monica.

Gus's Beans is a true LA-based brand working to serve people and their pets. When building this brand, my client wanted to put their red golden retriever, Gus, at the forefront of it. If you know Gus, you know that he is a constant in people's lives that represents joy. I worked to make this brand a representation of him and what he means for pups and dog owners alike. In doing so, creating a caricature mascot and working with beachy warm colors.